Case Studies

Our Success In Action

From £10k Renovation to £2,500 Monthly Profit and £50,000 Value Added

How a modest makeover turned a tired Hereford home into a high-value, fully managed short-term rental, stress-free for the owners, with long-term resale gains built in.

3 Bedroom City Town House - A Total Transformation

“It’s genuinely a hands-off investment for us. We don’t have to worry about a thing, and we receive monthly income without the stress of day-to-day involvement.”

Ryan & Christy Ellis

3-Bedroom town house – Hereford

Budget: £10,000
Timeline: 6 weeks
Value Uplift: £50,000
Owner Involvement: None. Fully managed, hands off owner investment.

Fully Managed Short Term Lets - hands off income

When our client’s properties are vacant, they have chosen us to stage, set up and manage it as a short term let.

3 Bedroom City Town House - Modernised To Maximise Value and Income

“We couldn’t be happier with the exceptional service Jen provided – generating a level of passive income that far exceeded any expectations we had.”

Pip and Vicky

3-Bedroom town house – Hereford

1st month net profit: £7,143
1st booking was for 26 days.
Net profit in 4 months: £18,273
No Owner Involvement: fully managed, hands off owner investment.

Elizabeth & Russ Armstrong - 3 bed town house staged to increase bookings and enhance guest experience

“With a portfolio of properties, it was time to diversify and explore the short-term-let market.

I partnered with The Home Edit following a recommendation and so pleased I did.

Their suggestions ensured the home stands out in a competitive market.

Fully staged to an exceptional standard, the interior design exceeded my expectations.

What impressed most is their full management service. They handle absolutely everything, and communication is excellent.

I couldn’t be more pleased and excited to continue growing my portfolio with their support.”

Staged & set up as a short-term let: Jan 2026
Staged specifically to increase bookings and enhance guest experience

Short Term Lets - earn while you sell

When our client’s properties are on the market for sale, they have chosen us to stage their property and set up a short term let up to the point of sale completion.

Ben Marshall - 5 bed country house staged for let and sale

“Jen has been an absolute pleasure to work with.

The staging and transformation of the property were incredible, highlighting its best features.

She takes care of everything, completely removing the stress of running an Airbnb.

As a remote owner, having the reassurance the house is well looked after is invaluable.

I couldn’t recommend her highly enough to anyone looking for someone to manage their property.”

Jessica and Sam Jones - 3 bed town house staged and let for 3 months, first offer in 9 days

“My property was empty and needed TLC to bring it up to a saleable standard. The Home Edit Property provided a clear plan to get the house market-ready.

Their guidance covered improvements to full staging, and professional photography, which really showcased the property.

I had three valuations, working with Stone & Story (our sister Agency) they quickly sourced a serious buyer from their buyers list. Within two weeks a price was negotiated, completion in 9 weeks.

Communication throughout was excellent. What could have been a stressful process felt straightforward and well-managed. I wouldn’t hesitate to recommend their services.”

Staged & set up as a short-term let: Jan 2026
£3700 profit after 3 months
First Offer for Sale after 9 days
Price negotiated and SSTC after 2 weeks (didn’t go to market)
Contracts exchanged after 5 weeks
Sale Completion in 9 weeks

James Fletcher - 3 Bedroom Country Cottage staged to increase rental bookings

“Our property had previously been for sale and sitting empty, costing us money. Jen staged it beautifully, which was fantastic for getting viewings.

The bookings covered the property’s overheads, even generating profit.

Jen’s attention to detail is excellent, and removes the stress of having guests in your property.

Alongside this, Jen was actively marketing the property (through our sister agency Story & Stone) and produced viewings through her buyers club.

It’s a win all round. We made a small initial investment and we recouped this quickly.
I can’t recommend it enough, it’s a no-brainer.”

Staged & set up as a short-term let: July 2025
Recently put on the open market for sale through our sister company Stone & Story with joint agents BrookesBliss

Eleanore Bromage - £5,500 in 1 month from her 2 Bedroom Town House

“I had an amazing experience having my property staged for sale and set up as a short-term rental.

Previously I used other staging services that didn’t lead to a sale, but this time received an offer within just 2 weeks!

And generating income £2000 net monthly profit.

They handled everything start to finish and the process was stress-free and incredibly well-managed.”

2 Bed Town House – Hereford City Centre

Staged & set up as a short-term let: 17th February 2025
Offer accepted: 24th February 2025
Running as Short Term Let until end of August 2025
£5,500 net profit generated within the first four weeks of launching – projected to achieve over £12,000 profit before completion

Jethro Kirk - builder/developer earned £16,000 in 4 months from his 3 Bedroom Barn Conversion

“Jen set up my home to be an Airbnb and manages it for me.

Her skill in advertising, professional photos and knowledge in Airbnb’s has led to many bookings… they keep rolling in.

I highly recommend her to anyone looking to set up any form of holiday let.”

3-Bed Barn Conversion – Madley, Herefordshire

Staged & set up as a short-term let: May 2024
Offer for Sale accepted June 2024
Ran as Short-Term-Let until September 2024
£16,000 net profit before Sale Completion

Home Staging For Sale - reducing time to sell

When our client’s property is on the market for sale, they have chosen us to do home staging resulting in faster selling for asking price or above.

Steve Webb - 2 weeks to sell and gained extra £10,000 above asking price

“I am so pleased with the outcome of the home staging for my new build property. They transformed it to a showcase that inspired buyers.

The response was overwhelming, in just 5 days, we received multiple offers, and sold above asking price!

Their attention to detail, and seamless execution truly made the difference, achieving an outstanding result.”

3-Bed New Build – Holme Lacy, Herefordshire

Guide Price Offers Over £500k
Sale Price £510k
Time on Market: 2 weeks
Staging Cost £6k

2 weeks to sell for full asking price, after a bidding war

This vacant home was strategically prepared for a quick sale.

The goal was securing the highest offer so the property developer could move forward with their next project.

The staging and expert marketing, lead to significant interest and a bidding war.

After multiple offers, the buyer in the best position was chosen, completing the transaction swiftly at the asking price.

5 Bed Exectuve Home – Holme Lacy, Herefordshire

• Guide Price £550K
• Sale Price £550k – Best and final offers – Took the buyer in the best position
• Time on Market: 2 weeks
• Staging Cost £7k

Eleanore Bromage - 1 week to sell for full asking price

“I had an amazing experience having my property staged for sale and set up as a short-term rental.

Previously I used other staging services that didn’t lead to a sale, but this time received an offer within just 2 weeks!

They handled everything start to finish and the process was seamless, stress-free, and incredibly well-managed.”

2-Bed Townhouse – Hereford City Centre

• Guide Price £210k
• Sale Price £210k
• Time on Market: 1 week
• Staging Cost £3.5k

Testimonials

These are the true words from some of our many happy clients.

Jen has been an absolute pleasure to work with. The staging and transformation of the property were incredible to see, and she’s done a fantastic job of highlighting its best features. As a house manager, she takes care of everything, completely removing the stress of running an Airbnb.

As a remote owner, having the reassurance that the house is regularly checked, cleaned, and well looked after is invaluable. I couldn’t recommend her highly enough to anyone looking for someone to manage their property and run a successful short-term rental business.

Ben Marshall

As a landlady with a portfolio of properties and over 20 years of experience in the rental market, I’ve always taken pride in maintaining high standards across my homes. However, after my most recent long-term tenants moved out, I began to rethink my approach. The rental landscape has changed significantly over the years, and it was time to diversify my portfolio and explore the short-term market.

I partnered with The Home Edit Property following a recommendation from another one of their clients, and I’m so pleased I did. They provided clear, insightful guidance on how to elevate the property and tailor it specifically for guest experience. Their suggestions during the renovation phase, ensured the space would stand out in a competitive market.

Once the refurbishment was complete, The Home Edit took care of everything. The property was fully staged to an exceptional standard, with a level of interior design that exceeded my expectations. Every detail was considered, creating a space that feels both luxurious and welcoming for guests.

What has impressed me most is their full management service. They handle absolutely everything, from bookings and guest communication to managing reviews, as well as coordinating cleaning and laundry between stays.

The communication throughout has been excellent. I’m always kept informed, and any questions I have are answered promptly and professionally. It’s clear they take great pride in what they do, and it shows in both the presentation of the property and the guest feedback.

Overall, I couldn’t be more pleased with the results. The transition from long-term letting to a fully managed short-term rental has been seamless, and I’m excited to continue growing this side of my portfolio with their support.

Elizabeth & Russ Armstrong

Jen took on our property last year, which had been for sale and sitting empty, costing us money. She staged it beautifully, making it look lovely and welcoming, which was fantastic for viewings. The original sale actually fell through due to changes in the property market climate. In hindsight, this worked in our favour as it removed the pressure to reduce the asking price, giving us more flexibility and time to consider our options.

After it was staged, we received another offer and became SSTC within 2 weeks and we ran the property as a short term let whilst it went through the sales process.

It wasn’t long before bookings started to come in, covering the property’s overheads and even generating profit.

Jen’s attention to detail is excellent, and she completely removes the stress of having guests in your property, while being very proactive in ensuring regular bookings.

Alongside this, Jen was actively marketing the property throughout and produced viewings for potential buyers through her buyers club, which was a huge added benefit while the property remained on the market.

The house is very well looked after, so it’s a win all round. We made a small initial investment so Jen could get the house looking its best, but we recouped this quickly.

If you’re considering this, I can’t recommend it enough, it’s a no-brainer.

James Fletcher

After my tenants vacated, the property was left empty and in need of some real TLC to bring it up to a saleable standard. I wasn’t sure where to start, but The Home Edit Property provided a clear and detailed plan, outlining exactly what needed to be done to get the house market-ready. Their guidance covered everything from improvements to full staging, and they also arranged professional photography, which really showcased the property at its best.

I had three valuations carried out by local estate agents, but what really set this experience apart was working with Stone & Story. Not only was their service more hands-on and proactive, but it also came at a lower cost than the fees quoted by traditional agents, which was a huge bonus.

They quickly sourced a serious buyer from their existing buyers list and, within just two weeks, viewings had been completed, an offer was received, and a price was successfully negotiated.

From there, the process moved incredibly smoothly. The property went from SSTC to completion in just 9 weeks and 3 days. What impressed me most was the fully managed, end-to-end service. From the initial consultation, through staging and marketing, to handling viewings, negotiations, and seeing the sale through to completion, everything was taken care of.

Communication throughout was excellent. I felt informed and supported at every stage, which made what could have been a stressful process feel straightforward and well-managed. I wouldn’t hesitate to recommend their services.

Jessica and Sam Jones

I used to manage my Airbnb myself, but after moving to London, it became increasingly difficult to juggle alongside my full-time job.

They conducted a thorough audit of my property, taking a critical eye to every detail and suggesting changes to help increase my nightly rate and overall bookings.

I now enjoy an average 90% occupancy rate, and my nightly fee has increased by £30! The Home Edit takes care of everything for me, and it’s been an absolute weight off my shoulders knowing my property is in capable hands.

I enjoy reading the 5-star reviews from guests and seeing my increased monthly come in – without having to do anything.

If you’re looking for a professional, hands-on, and results-driven management company, I can’t recommend The Home Edit Property highly enough.

Nick Scott

I was initially sceptical about whether short-term rentals would work for my 4-bed detached house, but Jen has completely changed my perspective.

She not only set up and dressed the listing beautifully but also handles everything from bookings to maintenance with ease.

Now, I have total peace of mind, and the property is always in top shape, bringing in steady bookings and profits.

Jen truly goes above and beyond, and it’s clear she cares about getting the best results.

If you're unsure about short-term rentals or just want someone to take care of it all, I highly recommend Jen.

Edward Croft

I had the pleasure of working with Jen from The Home Edit Property, and I cannot speak highly enough of the exceptional service she provided.

From the moment we started, Jen's expertise and dedication were evident. She helped me revamp my Airbnb accommodation with strategic advice on layout, pictures, pricing, and availability. The impact of her suggestions was immediate and profound.

My booking percentage has dramatically increased since implementing her changes. Jen's keen eye for detail and thorough understanding of the market has truly transformed my property.

Her communication skills are top-notch. She was always prompt, clear, and extremely helpful, making the entire process smooth and enjoyable.

Jen's deep knowledge and meticulous approach ensured that I had all the information I needed to make informed decisions.

Alex Flower

Jen from The Home Edit helped me with setting up my home to be an Airbnb and she manages it for me.

She helped with deciding rates per stay, advised on the most suitable items to buy to furnish, always on the end of the phone, communicates often to keep me updated with new bookings and has been great.

Her skill in advertising properties, her professional photos and knowledge in Airbnb’s has led to many bookings… they keep rolling in.

She’s extremely helpful and knowledgeable in what she does, I’d highly recommend her and her expertise to anyone looking to set up an Airbnb or any form of holiday let.

Jethro Kirk

I couldn't be more thrilled with the experience provided by The Home Edit.

They displayed a great level of creativity and expertise and transformed the space, perfectly showcasing its potential to future buyers. Within just 48 hours of listing, the property had received offers, surpassing all my expectations.

Their attention to detail, stylish décor choices, and seamless execution undoubtedly made all the difference.

Jill

I am so pleased with the outcome of the home staging provided by The Home Edit for my new build property. They worked wonders with the empty space, transforming it into a showcase of modern elegance that inspired of potential buyers.

The moment the beautifully staged photos hit the market, the response was overwhelming. Within just 5 days, we received multiple offers, and to my sheer delight, the property was sold at an incredible price above asking!

Their taste, attention to detail, and seamless execution truly made all the difference in achieving such an outstanding result.

Steve Webb

Jenny staged my property for sale, and within just two weeks – during the typically slow Christmas period – we received an offer.

While the sale was being finalised, she managed the property as an Airbnb, allowing me to generate income over those four months, which helped cover mortgage and bills.

She also ensured the house was fully compliant, took care of necessary repairs, and maintained consistent communication, which was invaluable since I was out of country.

Jamie Wall

I had an amazing experience having my property staged for sale and set up as a short-term rental.

I had previously used property staging services that didn’t lead to a sale, but this time the property received an offer within just a few weeks—far sooner than I expected.

In the meantime, it was run as a short-term let, generating income instead of sitting empty and is generating £2k net monthly profit.

They handled everything from start to finish—staging, managing bookings, coordinating repairs, and ensuring compliance—allowing me to be completely hands-off while still earning. The entire process was seamless, stress-free, and incredibly well-managed.

Eleanore Bromage